HRD Corp Registered Training Provider

Developing People. Surging Forward.

Award-winning training, event management, and digital solutions — connecting Malaysian professionals to world-class expertise since 2010.

15+
Years Experience
50K+
People Trained
2024
Award Winner
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Asia Best Employer Brand Awards 2024 Training Company of the Year
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Winner — Asia Best Employer Brand Awards 2024 · Training Company of the Year Recognised for excellence in workforce development and training innovation across Asia

Built on 15 Years of Real-World Expertise

We may be newly registered with HRD Corp since 2020, but training and consultancy have been in our blood for over 15 years — from digital agency roots to award-winning corporate training.

2010

Surge Social Media Marketing was registered as an IT company — social media management was our foundation before the category even existed in SSM.

2014

Surge Connection Sdn Bhd was incorporated. Services expanded to website design, SEO, and graphic design — a full-spectrum digital agency.

2016

Our first opportunity to conduct a proper corporate workshop — training the staff of a university. Knowledge transfer had always been part of our model.

2020

As digital boomed through the pandemic, Surge Connection officially launched formal training and consultancy services — and was part of the APEC 2020 organizing team.

Surge Connection is a registered Training Provider with HRD Corp, representing top trainers across Digital Marketing, Sales & Marketing, Leadership, Communication, Teambuilding, Entrepreneurship, and Mental Health.

All our trainers are committed and experienced in making training impactful and engaging, whether in-person or online — each holding professional qualifications, including the TTT Certification from HRD Corp.

We are connected to a network of trainers locally and internationally, making it easy to achieve your learning goals, no matter what they may be.

Our Vision

To contribute towards developing the nation's workforce and helping individuals achieve success and balance.

Three Pillars of Growth

End-to-end solutions that develop people, elevate brands, and drive sustainable digital transformation.

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Training Solutions

Top trainers in Digital Marketing, Sales, Leadership, Communication, Teambuilding, Entrepreneurship, and Mental Health. All TTT-certified. Impactful in-person and online delivery across any learning goal.

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Event Management Solutions

End-to-end event solutions — conceptualization, AV equipment, crew management, and marketing. From large-scale corporate events to webinars, forums, and virtual talk shows. Most memorable: APEC 2020 for 21 global economies.

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Digital Solutions

Social media management, content creation, website development, graphic design, consulting, and blockchain-powered digital badging. Over a decade of experience helping brands grow independently in an ever-evolving digital world.

Key Program Areas

Five comprehensive pillars covering every dimension of professional and organisational growth.

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Sales, Marketing & Communication
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Leadership
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Digital Marketing
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Corporate & Culture
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Mindset & Personal Growth
Certified NLP Sales Professional
ALPHA Sales System
Effective Communication at the Workplace
Marketing for All Levels
Branding for All Levels
Customer Service
Corporate English & Malay Language Programs
Business Writing, Communication & Etiquette
EQ vs IQ
IWANT Leadership Program
Leadership & Team Management
Delegation and Empowerment
Presentation Skills for Leaders
Mid-Managers & Supervisory Skills
Project Management
Digital Transformation
AI for Business
Social Media Marketing
Content Creation
Canva Designing for the Non-Designer
Mobile Photography
Mobile Videography
ChatGPT for Work
TikTok Marketing
Data Storytelling
Building Teams & Team Retreat
Personal Effectiveness & Empowerment
Conflict Management & Collaboration
Time Management & Stress Management
New Employee Onboarding Program
Critical, Analytical & Creative Thinking
Recruitment & Hiring for Success
ESG (Environmental, Social & Governance)
Respect at the Workplace (DEI)
Workplace Harassment Awareness
e-Invoicing
Certified NLP Basic Practitioner
Mental Health & Emotional Awareness
BANGKIT – Transformasi Minda
IMPAK – Aplikasi Transformasi Minda
Mindset Change
Entrepreneurship 101

What Makes Our Programs Different

Every program is engineered for measurable impact, not just attendance.

01

NLP-Certified Practitioners

Most of our trainers are Certified NLP Basic Practitioners, Coaches, or Master Practitioners — bringing neuroscience-backed methodology to every session.

02

Immersive & Accelerated Learning

Programs are designed around proven immersive and accelerated learning approaches so participants absorb and apply knowledge faster.

03

Multi-Sensory Andragogy

We design multi-sensory programs and activities built on adult learning principles — engaging all cognitive channels for deeper retention.

04

Real Industry Practitioners

Our trainers are or were industry experts, SMEs, and practitioners — they teach from lived experience, not textbooks.

05

Facilitative Debriefing

Every session closes with facilitative debriefing to encourage self-reflection, self-learning, and concrete action plans participants actually carry out.

06

HRD Corp Claimable

As a registered HRD Corp training provider, Malaysian employers can claim training costs — making quality development accessible to businesses of all sizes.

Meet the Trainers

Industry veterans, certified practitioners, and passionate educators — each bringing decades of real-world experience into every program.

GC
Geraldine Chin
Trainer & Entrepreneur
Digital Marketing Communications

Digital agency owner turned corporate trainer with 10+ years managing social media for corporate clients. Virtual Meeting Manager of APEC 2020. TTT-certified by HRD Corp and NCS. Guest Speaker at SIDEC and MDEC events.

ZD
Zahir Danial (ZD)
Trainer & Game Master
Team Building Team Culture

HRD Corp certified trainer and ILVT Instructor. Founder of Wolfpack Teambuilding (2014). Insurance and real estate practitioner since 2010. Known for exciting, motivating gamification-based programs that deliver real attitude shifts.

SH
Soo Hoo Yoon Hunn
International Licensed Master Trainer
Sales Leadership

Founding President of MAPTaC. Full-time trainer since 2007. Global Training & Development Leadership Award winner (World HRD Congress 2017). Hall of Fame — Asia's T&D Excellence Awards 2018. Trained 50,000+ people across 38 countries.

PO
Patrick Ooi
International Licensed Master Trainer
Sales Leadership

Murdoch University graduate (Economics). 18 years in sales across banking, manufacturing, and corporate sectors. Blends finance and management theory with hands-on selling experience. Former Standard Chartered mortgage executive and MNC sales specialist.

DC
Dr Dayana Chaskar
Consultant, Coach & Trainer
ESG Change Management

Soft skills and technical trainer since 2005. Expert in Behavioural Sciences, Organisational Transformation, and Customer Satisfaction. Certified bilingual trainer. Clients include E&Y, Celcom Planet, Thales Malaysia, and KK Supermart Group.

DD
Dr Dhena Doraisamy
Certified Clinical Hypnotherapist & Trainer
Communications Mental Health

25+ years in marketing across broadcasting, FMCG, and training. Former Regional Communications Manager APAC for a UK trade association. Certified NLP Practitioner, Clinical Hypnotherapist, and Law of Attractions Trainer. Virtual Learn Caster.

KM
Khairul Mazlan
Experiential Learning Specialist & Trainer
Leadership Breakthrough

Marine engineer turned corporate trainer. 10+ years in leadership roles managing cross-generational teams. Pioneer in merging customer service and sales using OMNI platforms and IR 4.0 readiness. His gamification programs improved client productivity by 40%.

MC
Mike Cheong
Digital Marketing Trainer
Digital Marketing AI

Specialist in Zero-Cost Digital Marketing for entrepreneurs and SMEs. MDeC certified. NLP practitioner. Trained 10,000+ people locally and globally. Expert in personal branding, Instagram, Facebook, and leveraging digital footprints for business growth.

DCH
Daniel Cheong
Talent Development | Sales | Communication
Talent Development Sales Communication

Career Development Coach with a track record of transforming people and organisations. Has trained and coached over 60,000 individuals across multiple industries, equipping them with the mindset, skills, and strategies to perform at their peak.

SK
Sonia K. Sarpal
Branding & Marketing | Entrepreneurship
Branding & Marketing Entrepreneurship

Principal Brand and Marketing Strategist with deep expertise in building powerful personal and corporate brands. Named WICOM Mogul of the Month in February 2019. Helps entrepreneurs and professionals craft compelling market positioning and sustainable growth strategies.

KS
Kahar Saidun
Organizational Transformation | Breakthrough
Organizational Transformation Breakthrough

Master Facilitator with over 20 years of experience spanning Facilities, Manufacturing, and R&D sectors. Specialises in driving breakthrough performance at the individual, team, and organisational level — turning systemic challenges into culture shifts that last.

GB
Grace Boey
Communications | Mental Health
Communications Mental Health

TFM alumni with a strong foundation in psychology and communication sciences. Co-founder of GEMilang, bringing a compassionate and evidence-informed approach to workplace wellness, interpersonal communication, and emotional resilience training.

Trusted Across Every Sector

From international corporations to local SMEs — our clients span the full breadth of Malaysian and global industry.

Agriculture
Automotive
Banking & Finance
Manufacturing
Education
Insurance
Real Estate
Food & Beverage
Retail
Hospitality
Government Agencies
MNCs & GLCs
Fortune 500
SMEs & Startups
NGOs

Let's Build Your Team

Tell us what you need. We'll match you with the right program and trainer — claimable under HRD Corp.

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Address Lot 1.3.19 Pearl Point, Batu 5 Jalan Klang Lama, 58000 Kuala Lumpur

HRD Corp Claimable Training. We are a registered Training Provider with HRD Corp (since December 2020). Malaysian employers can claim training fees through the SBL-Khas or FIT scheme.

Message Received!

We'll get back to you within 1 business day to discuss your training needs.